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Meet the loungewear you can live your life in.

long live loungewear.

SHOP LOUNGE SETS

new arrivals.

SEE WHO IS TALKING ABOUT SOFT FOCUS

“It’s the pure pleasure of getting dressed in something you love to wear. It’s a way of showing up for yourself.”

“The flexible office lifestyle thing hadn’t been that widespread, and people didn’t understand why you would get dressed just for you"

"The Reign Of The Designer Scrunchie"

"Will ‘work-leisure’ become the new ‘business casual?"

slip into something more comfortable, with the 90s inspired rib cardi set.

the rib collection.

come on in, take your bra off. stay a while.

learn more about Soft Focus, our founder + sustainability practices.

explore

stay up to date with us on insta.

@in_softfocus

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