Soft Focus is a curated line of stylish loungewear, based in Toronto, Canada. 

Each piece is designed for you to do you. From a lazy Sunday on the couch or a work day at home to a dinner party with friends or a night out at your favourite local haunt.

Because at the end of the day, it’s not what you wear. It’s how you feel wearing it.

So, come on in. Take your bra off. Stay a while.