This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

FREE SHIPPING ON ORDERS OVER $150 / LOCAL-TORONTO PICK-UP AVAILABLE

Long Live Loungewear

SHOP the collection

Save 30% off ~ The Rib Collection ~ use code RIB30 @ checkout

SHOP NOW!

SEE WHO'S TALKING ABOUT SOFT FOCUS:

"...Loungewear that looks and feels special and intentional – like real clothes. These pieces function like loungewear, but don’t look like it!"

"The New Pieces From Toronto Brand Soft Focus Are a WFH Dream"

"Fancy Pajamas are the perfect antidote to anyone tired of sweats. This PJ set could pass as streetwear any day of the week."

"It's for the pure pleasure of getting dressed in something you love to wear. It’s a way of showing up for yourself.”

Meet the loungewear you can live your life in.

come on in, take your bra off. stay a while.

learn more about Soft Focus, our founder + sustainability practices.

explore

stay up to date with us on insta.

@in_softfocus

Cart

No more products available for purchase

Your cart is currently empty.