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The new collection is coming...

PRE-ORDER your set – today

SEE WHO'S TALKING ABOUT SOFT FOCUS:

"The Pieces From Toronto Brand Soft Focus Are a WFH Dream"

"...Loungewear that looks and feels special and intentional – like real clothes. These pieces function like loungewear, but don’t look like it!"

"Fancy Pajamas are the perfect antidote to anyone tired of sweats. This PJ set could pass as streetwear any day of the week."

"It's for the pure pleasure of getting dressed in something you love to wear. It’s a way of showing up for yourself.”

Meet the loungewear you can live your life in.

come on in, take your bra off. stay a while.

learn more about Soft Focus, our founder + sustainability practices.

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