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The attitude is casual, and utterly chic

Cool, comfortable + sustainably minded. We make loungewear you can live your life in.

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SHOP NEW ARRIVALS

The Foundation Set – Heather Cream The Foundation Set – Heather Cream
The Foundation Set – Heather Cream
$114.00 $100.00 Sale
The Foundation Set – Black The Foundation Set – Black
The Foundation Set – Black
$114.00 $100.00 Sale
The Longline Cami – Heather Cream The Longline Cami – Heather Cream
The Longline Cami – Heather Cream
$52.00
The High Waist Bike Short – Heather Cream The High Waist Bike Short – Heather Cream
The High Waist Bike Short – Heather Cream
$62.00

WFH – We got you covered

SHOP SWEATSUITS

The Terry Set – Fawn The Terry Set – Fawn
The Terry Set – Fawn
$275.00
The Terry Set – Pinot The Terry Set – Pinot
The Terry Set – Pinot
$275.00
The Terry Set – Marcona The Terry Set – Marcona
The Terry Set – Marcona
$275.00
The Terry Set – Lilac The Terry Set – Lilac
The Terry Set – Lilac
$275.00

Made for lounging, styled for life

Soft Focus is a Toronto-based clothing line crafting lavish yet laid-back pieces from quality, plant-based fabrics.

Blurring the line between loungewear and anytime-wear, our items are designed to make you feel comfortably chic from rest to play.