Inspired by the softer side of life
A curated assortment of perfectly worn-in shirts + cozy cashmere.
shop the demi set.
One-of-a-kind sets crafted from vintage shirts + deadstock materials.
The PJ Jumpsuit ❤︎
A silky one-piece made in collaboration with Toronto-based bridal boutique, Loversland.
Available to shop exclusively @ Loversland.
The foundation pieces for a lounge-filled life.
Comfy looks really good on you.
SEE WHO'S TALKING ABOUT SOFT FOCUS:
"The Pieces From Toronto Brand Soft Focus Are a WFH Dream"
"...Loungewear that looks and feels special and intentional – like real clothes. These pieces function like loungewear, but don’t look like it!"
"Fancy Pajamas are the perfect antidote to anyone tired of sweats. This PJ set could pass as streetwear any day of the week."
"It's for the pure pleasure of getting dressed in something you love to wear. It’s a way of showing up for yourself.”