Focus on – Jacqueline Ashton
Meet Jacqueline Ashton – Toronto-based creative, model (+ future DJ) Jackie was the photographer on one of our first shoots, in collaboration with Easy Period back in 2018. We reconnected this summer...
Meet Jacqueline Ashton – Toronto-based creative, model (+ future DJ) Jackie was the photographer on one of our first shoots, in collaboration with Easy Period back in 2018. We reconnected this summer...
After a busy year + hectic holiday season, I am so ready for January to roll around. And I love a New Year’s resolution to mark that change in the...
We design Soft Focus to bring those bedtime/downtime feels into your everyday. Our pieces are comfy + effortless – of course – but with a sense of chic that makes them perfect for anytime. Especially...
A change in season always seems to feel like a new beginning. Summer into Fall is an especially big one, maybe because of that forever lingering sense that it’s the...
Meet Leia Bryans, the artist behind the namesake Leia Tee. We fan-girled over her work well-before we connected on this project. Her portraits of women reclining + at ease has...
The Art of Eating – in Bed. One of life's great indulgences is eating in bed. Some people frown upon it + are aghast at the thought. Not us. It's...
Meet Lauren Tamaki, the illustrator behind the our first Artist Series Tee – the Lady Tee. Lucky me, she also happens to be a dear friend (we met at fashion...
Everyone loves a good neighbourhood spot. That casual + inspiring destination you make your way to meanderingly after Sunday brunch, before your second coffee, in between visiting your local market to grab a few fresh things for dinner....
EWANIKA Boutique is almost a secret. Tucked away in an unassuming nook of the North Annex, it's a place to be sought out. And once you arrive you're rewarded with...
An important part of the creative process for Soft Focus is thinking about all the ways + all the reason + all the places that you can wear our loungewear....