Focus on – Jacqueline Ashton
Meet Jacqueline Ashton – Toronto-based creative, model (+ future DJ) Jackie was the photographer on one of our first shoots, in collaboration with Easy Period back in 2018. We reconnected this summer...
Journal
Getting Zen Before Bed with Megan from Good Space
After a busy year + hectic holiday season, I am so ready for January to roll around. And I love a New Year’s resolution to mark that change in the...
Your Favourite Underthings Now With Extended Sizing
Since launching Soft Focus, it's been our goal to create a collection + platform for women to feel at ease in. And it's a feeling we truly want all women to...
A Jumpsuit for All Seasons
We design Soft Focus to bring those bedtime/downtime feels into your everyday. Our pieces are comfy + effortless – of course – but with a sense of chic that makes them perfect for anytime. Especially...
A Morning Stretch with Megan from Good Space
A change in season always seems to feel like a new beginning. Summer into Fall is an especially big one, maybe because of that forever lingering sense that it’s the...