Focus on – Jacqueline Ashton
Meet Jacqueline Ashton – Toronto-based creative, model (+ future DJ) Jackie was the photographer on one of our first shoots, in collaboration with Easy Period back in 2018. We reconnected this summer...
The Journal
Getting Zen Before Bed with Megan from Good Space
After a busy year + hectic holiday season, I am so ready for January to roll around. And I love a New Year’s resolution to mark that change in the...
A Jumpsuit for All Seasons
We design Soft Focus to bring those bedtime/downtime feels into your everyday. Our pieces are comfy + effortless – of course – but with a sense of chic that makes them perfect for anytime. Especially...
A Morning Stretch with Megan from Good Space
A change in season always seems to feel like a new beginning. Summer into Fall is an especially big one, maybe because of that forever lingering sense that it’s the...
Focus On – Leia Bryans
Meet Leia Bryans, the artist behind the namesake Leia Tee. We fan-girled over her work well-before we connected on this project. Her portraits of women reclining + at ease has...
Red Sauce as a Verb
The Art of Eating – in Bed. One of life's great indulgences is eating in bed. Some people frown upon it + are aghast at the thought. Not us. It's...
Focus On – Lauren Tamaki
Meet Lauren Tamaki, the illustrator behind the our first Artist Series Tee – the Lady Tee. Lucky me, she also happens to be a dear friend (we met at fashion...
Meet our Stockist – Ardith
Everyone loves a good neighbourhood spot. That casual + inspiring destination you make your way to meanderingly after Sunday brunch, before your second coffee, in between visiting your local market to grab a few fresh things for dinner....
Meet our Stockist – EWANIKA
EWANIKA Boutique is almost a secret. Tucked away in an unassuming nook of the North Annex, it's a place to be sought out. And once you arrive you're rewarded with...
Meet our Stockist – Loversland
An important part of the creative process for Soft Focus is thinking about all the ways + all the reason + all the places that you can wear our loungewear....