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Meet our Stockist – Loversland

An important part of the creative process for Soft Focus is thinking about all the ways + all the reason + all the places that you can wear our loungewear....

Take Me to the Long Weekend

Summer long weekend plans – Have a leisurely breakfast eaten on the couch in pajamas. Go outside. Drink wine with friends. Clean up that messy pile of papers on my desk....

Focus on – Genevieve

Meet Genevieve Kang, an actress + holistic nutritionist based in Toronto. You can find her on your small screens currently on Youtube's original series Impulse, and follow along with her...

Soft Focus x Melody Hansen | A Creation Story

This is Soft Focus' latest artist collaboration, featuring the work of Melody Hansen. It's a very limited capsule collection. Only 6 Wink, 6 Nod and 3 Palomino.Wink Shirts were produced. A limited...


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