Focus On – Lauren Tamaki
Meet Lauren Tamaki, the illustrator behind the our first Artist Series Tee – the Lady Tee. Lucky me, she also happens to be a dear friend (we met at fashion...
The Journal
Meet our Stockist – Ardith
Everyone loves a good neighbourhood spot. That casual + inspiring destination you make your way to meanderingly after Sunday brunch, before your second coffee, in between visiting your local market to grab a few fresh things for dinner....
Meet our Stockist – EWANIKA
EWANIKA Boutique is almost a secret. Tucked away in an unassuming nook of the North Annex, it's a place to be sought out. And once you arrive you're rewarded with...
Meet our Stockist – Loversland
An important part of the creative process for Soft Focus is thinking about all the ways + all the reason + all the places that you can wear our loungewear....
Take Me to the Long Weekend
Summer long weekend plans – Have a leisurely breakfast eaten on the couch in pajamas. Go outside. Drink wine with friends. Clean up that messy pile of papers on my desk....
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